Monday, April 18, 2011

Five Pillars of an Ideal Customer Service Support

Largely due to frugality and limited resources, companies are not able to establish an ideal customer service support. While it is true that automated answering service and voicemails do help customers, these two fail to provide solutions to crucial situations. Firms are very much aware of how failure in entertaining customers' concerns can damage their goodwill and brand. Consequently, buyers tend to break their ties and seek other business entities that value their worth by supplying them with satisfying customer care programs.

Since after-sale services are the major factors for a strong customer retention and satisfaction ratings, business organizations should give extra effort with their assistance. Ignorance of the public's sentiments is not anymore practiced, nor an option. Customer service support is an implied corporate social responsibility that is not to be left unattended. Though firms employ cost-efficient methods, e.g. voicemails, that provide answers to simple queries, complex transactions are not being covered. Aside from that, customers demand sellers to allow them to communicate in different channels. For these reasons, customer care has evolved to a more customer-centered approach where telephones, mails and the Internet are utilized to the fullest. This, then, forces companies to organize an ideal customer service support, if not, even close to that condition. The five pillars composing this status are laid down below.

Live answering service
• Live chat support
• Sleepless coverage
• Overflow Call Solutions
• Automated Answering Service for Simple Transactions

This ideal customer service support comes with an expensive price tag. Therefore, small-and-medium businesses will not be able to provide this satisfactory service, even if they exponentially want to, which compels them to stick with the lame recording machines. It is a good thing that customer care functions can now be outsourced to credible inbound call centers for a modest cost. This allows SMBs to supply their customers with programs that the latter truly deserve, minus the enormous costs and the stress in operations.


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